BOSTON, Dec. 5, 2019 /PRNewswire/ — 90+ Cellars, New England’s premier wine brand, is kicking off another great ski season with the ultimate après ski essential. Following a successful inaugural year, the 90+ Cellars SKI VERMONT Cabernet Sauvignon is back for a limited time. The wine was created in partnership with Ski Vermont, a nonprofit organization and the proud ambassador of the #1 state in the East for skiing and snowboarding. One dollar from the sale of every bottle will be donated to Ski Vermont and used to support a scholarship program for Vermont students in areas of study relating to the snow sports industry.

90+ Cellars SKI VERMONT Cabernet Sauvignon

«With overwhelming excitement and support for our first 90+ Cellars SKI VERMONT Cabernet Sauvignon, we were able to raise nearly seven thousand dollars last year for our scholarship program,» said Molly Mahar, president of Ski Vermont. «Collaborating again this year with 90+ Cellars, a fellow New England-based company, was an easy decision. We look forward to another successful release and to helping more future leaders in our industry on their paths to career success.» 

This year’s release is the newest vintage of the same delicious Cabernet Sauvignon from California, a full-bodied red with hints of vanilla, dark chocolate, blackberry and warm oak spices, making it the perfect wine to cozy up with after a day on the slopes. The label features artwork from one of Ski Vermont’s official posters and encapsulates the feeling of watching the sun set over Vermont’s beautiful mountain ranges while squeezing in one last run.

90+ Cellars SKI VERMONT Cabernet Sauvignon has a suggested price of $14.99 and will be available at select retailers across Vermont this winter.

Follow @ninetypluscellars on Facebook and @90pluscellars on Twitter and Instagram.

For more information on the scholarship program as well as the latest snow conditions, updates, resort-finder, events and more, visit and keep up with @ski_vt on Instagram, @Ski Vermont on Facebook and @ski_vermont on Twitter.

About Latitude Beverage Company
Latitude Beverage Company is the innovative, Boston-based company behind a portfolio of national wine brands, including 90+ Cellars, Lila Wines, Mija Sangria, Iron Side Cellars and Magic Door. The company was founded in 2007 by Kevin Mehra who saw an opportunity to make high-end wine more accessible by partnering with top wineries across the globe, bottling the wine under his own labels, and selling it to consumers often at a fraction of the original source price. This unique business model, based on the centuries old function of the négociant, became the foundation for 90+ Cellars. This same model has enabled Latitude Beverage Company to expand its portfolio with additional labels, and the company is now recognized as one of the fastest growing wine companies in America. For more information, visit Download images of 90+ Cellars here.

About Ski Vermont (Vermont Ski Areas Association) 
Ski Vermont is a proud ambassador of the thriving winter tourism industry in Vermont, where the legislature has designated skiing and snowboarding as the official state sports. Vermont is the #1 ski state in the east and reigns supreme in snowmaking quality and coverage, variety of terrain and historical impact on the sports of skiing and snowboarding – making it one of the most significant ski and ride destinations in the world. Ski Vermont’s mission is to help create a legislative, economic and social environment in which the state’s ski areas can grow and prosper. For the latest updates, conditions and events, visit and follow Ski Vermont on Facebook (, Twitter (@Ski_Vermont) and Instagram (@ski_vt).

Lindsay Karn 
[email protected]

Adam White 
[email protected]

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SOURCE Latitude Beverage Company